Projections

Projections

Should More Movies Be a Surprise?

Two intriguing new releases arrive in less than a month with hardly any traditional marketing. Could less actually be more?

Sean Fennessey's avatar
Sean Fennessey
Sep 24, 2026
∙ Paid
A24

Welcome back to Projections, the movie newsletter that knows you can keep a secret, but wants you to share it with the world.

Here’s a question for all of you: What would you do if you had a valuable piece of information about a movie?

Would you tell a friend?

Would you anonymously post about it on Reddit?

Would you attempt to share it with someone who could publicize it far and wide?

Would you make your friends aware that you knew something without telling them what it is?

Would you tease them with your great power for months on end?

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